AccuWeather, the company known for weather forecasts and warnings, has joined the HERE Marketplace to sell weather-related information. The company plans using the HERE Marketplace, a hub for global location data exchange, for an additional sales and distribution channel.
Weather-related information that has several use cases that can be tapped by both the companies. Some of the examples are
- Automotive: High and low temperatures can affect electric vehicle (EV) range. Combining temperature predictions with anonymized location data enables drivers to make more informed decisions about how far to travel with their current charge as well as plan when and where to recharge during a trip in-progress.
- Transportation & Logistics: Weather data can help fleet managers and truck drivers know which portions of their route could overturn their vehicles and negatively impact cargo loads and successful deliveries.Truck drivers thus can select the optimal route to their destination, ultimately improving ETAs and keeping costs down.
- Public Sector: Determining the strength, speed and direction of wind currents can inform responders and firefighters where fires could spread and data into how to potentially combat them.
- Micro Mobility: Access to current and future radar, plus precipitation, in near-real time along a route lets riders exposed to the elements in motorcycles, bicycles and scooters plan when and where to take cover or reroute to avoid heavy rains.
- Retail: If retailers have an early understanding of long-term weather forecast changes, then they can make more informed decisions about how and when to best display and advertise their products.
Thus the partnership will allow customers to leverage this data in their solutions or combine it with other rich content available on the Marketplace from HERE and third parties to build compelling geospatial solutions.
