Mercedes-Benz Mobility Korea has completed the acquisition of Star-Rent-A-Car Korea (SRCK), specialized in long-term car rental business in the Korean market since 2014.
The consolidated long-term car rental products and services of MBMK and SRCK will be operated under the MBMK brand. MBMK, an affiliate of Daimler Mobility, established in 2019, has been offering premium long-term rental car solutions to customers in Korea.
As a result of this transaction, MBMK strengthens its footprint in the Korean market. Leveraging the expertise of SRCK in the long-term car rental business, MBMK will lay the groundwork for providing an enhanced customer experience that offers flexible and efficient mobility solutions in driving Mercedes-Benz vehicles in Korea. MBMK provides its mobility offerings across the entire country through the network of its 59 dealerships.
Mercedes-Benz Mobility Korea established in 2019 is set up in Asia to offer Daimler’s mobility solutions tailored to meet the needs of the Korean market.