Maruti Suzuki has launched vehicle subscription program for individuals – Maruti Suzuki Subscribe. The program is available in cities — Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru.
The company has teamed up with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan, to launch Maruti Suzuki Subscribe for these cities.
The program allows a customer to use a new car without actually owning it and by paying an all-inclusive monthly fee that comprehensively covers complete maintenance, insurance and roadside assistance.
The vehicles available for subscription are Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and a new Baleno, Ciaz and XL6 from NEXA.
The customers can select duration ranging from 12 months to 48 months, as per their choice. Customers will pay a monthly subscription charge as low as starting Rs 14,463/- (including taxes) for Swift Lxi in Delhi for a tenure of 48 months.
This subscription is all inclusive and covers expenses like maintenance, zero dep insurance and 24×7 roadside assistance. After the completion of subscription tenure, the customer can also opt to upgrade vehicle, extend, or buy the car at market price.
Automakers are increasing relying on subscription model to highlight their vehicles amongst the target audience. Recently Tata Motors also had made its Nexon EV available on subscription for a limited-period.
