Volkswagen adopts ACCELERATE strategy to transform into a software-driven mobility provider

Volkswagen is working towards its transformation into a software-driven mobility provider. The company has rolled out ACCELERATE strategy under which it plans to focus on digitalization, software integration, new business models and autonomous driving. The along with this the company also plans to have all-electric vehicles be 70 percent of European and 50 percent of Chinese and US sales volumes by 2030.

Image Courtesy: Volkswagen

Some steps taken by the company under this strategy are:

    • Software integration to become a Volkswagen core competency — The company plans integration of software into the vehicle and the digital customer experience. For this it has established the ID. Digital agile project unit that will provide “over-the-air” updates every 12 weeks starting in summer 2021. The company also said that in two years time, a fully networked fleet of over 500,000 vehicles is expected to be on the road through which the automaker will be able to transmit direct customer feedback to new functions.
    • Business model 2.0: new customers and additional sources of income– The company will utilize data-based business models aimed at lowering entry barriers to individual mobility while offering very attractive service packages for the customers. Also there are plans to generate additional revenue over the service life of the vehicle through charging and energy services, through software-based functions that customers can reserve as needed, or through automated driving.
    • Clear plan for driving up profitability– The automaker also has earmarked around 16 billion euros for investment in the future trends of e-mobility, hybridization and digitalization up to 2025.
    • Faster e-mobility expansion– The brand will increase the share of its all-electric deliveries in Europe to over 70 percent – double the previous planning target of 35 percent. Volkswagen will continuously optimize the Modular Electric Drive Toolkit (MEB) with improvements in acceleration, charging capacity and range.
    • Trinity will expand autonomous driving– Everything Volkswagen has planned for the future, customers will be able to experience in a vehicle for the first time in 2026. In Trinity, all of the elements will come together. The vehicle will set new standards in three respects: technologically, in terms of the business model 2.0, and with new production approaches at the Wolfsburg plant.

Source: Volkswagen


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