Magna unveils new Driver Monitoring System

Magna recently unveiled a Driver Monitoring System that alerts drivers when they take their eyes off the road for too long.

Distracted driving

Distracted driving is one of the leading causes of vehicle accidents around the world. NHTSA defines it as any activity that diverts attention from driving, including talking or texting on your phone, eating and drinking, talking to people etc that takes away driver’s attention from the task of safe driving. A study by researchers at the Indian Institute of Technology Bombay (IITB) recently also showed an alarming increase in the driver’s reaction time.

Magna’s product

The market-ready solution is integrated into an interior mirror and utilizes camera-based technology to monitor the driver’s head, eye and body movement to detect distracted behavior, drowsiness and fatigue.

In addition, the technology accounts for normal driving actions, such as looking in the side-view mirrors. If distracted behavior is detected, the driver is alerted through customizable audible or visual notifications.

Integrating the camera with the interior mirror, according to the company, provides the best unobstructed view to the driver and offers the best vantage point for additional occupant monitoring features. The company claims the system is scalable to also include features such as child presence detection, seat belt detection and identifying specific passengers to enable user preference memory settings.

Magna’s said in a release that the product is developed with flexible, full-systems approach  that allows driver monitoring technology to be easily integrated with an interior mirror or other vehicle structures utilizing a camera and electronic control unit, or camera and domain controller solution based on the varying needs of our customers.

Source: Magna


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