Tata Motors has rolled out the 1000th Nexon EV from its Pune plant. This landmark has been achieved in just over 6-months after the commercial launch of the vehicle, the company announced.
The trends shows that interest and demand for EVs in the country particularly for the brand that has, according to the company, a market share of 62% in EVs in Q1FY21.
Specifications of the car
Nexon EV Electric SUV has features like a range of 312 km on a single charge, automatic climate control, passive keyless entry, push-button start, airbags and support for 35 connected car features accessible via ZConnect app.
Steps taken by the company to popularize the car
To popularise the access and use of Nexon EV in India, the company has taken several steps like it had recently launched a novel EV Subscription model, it also introduced an e-mobility ecosystem “Tata uniEVerse” to closely leverage the strengths and experience of other Tata Group companies to create a viable EV environment.
EV Subscription model
Nexon EV is made available under this with zero down-payment, insurance, service and maintenance, road tax and registration for minimum as 18 months and maximum of 36 months. There is also a complimentary personal EV charger box.
Tata uniEVerse
Customer is given access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.
Tata Motors for this has partnered with Tata Power to provide end-to-end charging solutions at home, workplace and for captive and public charging.
Through collaboration with Tata Chemicals, for carrying out work on manufacturing lithium-ion battery cells, exploring active chemicals manufacturing and battery recycling.
With Tata Autocomp the automaker is working for the localisation of battery pack assembly and motor assembly. As an extension to the consumer’s digital lifestyle,
Another partnership is with Croma to provide a digital retail experience to its customers. For affordable financing solutions for both personal and fleet segments, Tata Motors Finance has been roped in.
Source: Tata Motors
